Gene Editing Institute

AN EMIC CASE STUDY

Gene Editing Institute

How do you humanize research about gene editing? This was the challenge brought to us by the Gene Editing Institute at the Christiana Care Health System. They do groundbreaking, life-saving research on a daily basis, but wanted to show the real world impact their work will have.

To do this we decided to bring in the story of a cancer patient. GEI’s research Is aimed at easing the symptoms of chemotherapy and helping cancer patients live better lives. We wanted the audience to know what those symptoms felt like to live with everyday so they could ultimately understand the importance GEI’s research. Sometimes allowing others to do the talking says more about your company’s story than you ever could.

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